01 — Build · 04
Visual Identity.
Visual identity is a visual system applied with discipline, derived from your strategy, not the mood of the moment. You receive the identity guide and source files, so your brand looks like one brand everywhere.
02 — What it is
A system covering the logo, colours, typefaces and the rules for using them, built after the positioning statement is approved.
Who it's for
Brands launching without a documented identity, or needing an evolved identity that matches their truth.
03 — What you receive
- Visual identity guide and source files
- Evolved visual identity guide (in repositioning)
- Visual identity guide for the doctor and the clinic (in medical branding)
- Social media template system
04 — Where it sits in the method
Discovery
- 00First assessment
- 01Brand analysis
Build
- 02Brand strategy
- 03Tone of voice
- 04Visual identity
Execution
- 05Digital presence
- 06Brand management
05 — This service is part of a system
06 — Common questions
Can I ask for a logo only?
No. The logo is part of a visual system, and comes after analysis and strategy.
What do I receive?
The visual identity guide and source files, and a social media template system in the same identity.
07 — Next step
Start with a first assessment.
One session. A straight answer.
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