01 — Build · 03
Tone of Voice and Copy.
Tone of voice decides how your brand speaks everywhere, and its introductory copy is written on that basis. Words come before visuals, which is why this stage comes before visual identity.
02 — What it is
A guide setting the writing style and vocabulary, with introductory copy ready for the website and the platforms. In repositioning, we rewrite the current copy.
Who it's for
Any brand that says different things on different platforms, or has not yet written what it says.
03 — What you receive
- Tone of voice and introductory copy guide
- A rewrite of current copy (in repositioning)
- Copy for both websites and the platforms (in medical branding)
04 — Where it sits in the method
Discovery
- 00First assessment
- 01Brand analysis
Build
- 02Brand strategy
- 03Tone of voice
- 04Visual identity
Execution
- 05Digital presence
- 06Brand management
05 — This service is part of a system
06 — Common questions
Why copy before design?
Because design serves what the brand says. Nothing is designed before it is decided what it must say.
Do you write medical content?
We write the copy, and the doctor reviews every medical statement before publishing.
07 — Next step
Start with a first assessment.
One session. A straight answer.
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