01 — Services

The method's services.

Each service here is a stage, or part of a stage, of the method, and sits inside one or more of our four systems. Choose a service to see what you receive and where it sits.

02 — Discovery

Every brand is read before it's seen. We start by reading yours as a stranger would.

01

Stage 01

Brand Analysis

Brand analysis is reading your brand as a stranger would, before any design or writing. We examine what your brand actually says and what people understand, then rank the three most important gaps in a signed record we agree on before any solution.

03 — Build

Words before visuals.

02

Stage 02

Brand Strategy

Brand strategy decides what your brand says and to whom, before anything is designed. It ends in a clear positioning statement that you approve, and which then becomes the reference for every text, image and decision after it.

03

Stage 02

Personal Branding

Personal branding builds an expert's brand under their own name, around the pillars of their real expertise. For a doctor in particular, it is what lets your name arrive before you, ahead of the first visit.

04

Stage 03

Tone of Voice and Copy

Tone of voice decides how your brand speaks everywhere, and its introductory copy is written on that basis. Words come before visuals, which is why this stage comes before visual identity.

05

Stage 04

Visual Identity

Visual identity is a visual system applied with discipline, derived from your strategy, not the mood of the moment. You receive the identity guide and source files, so your brand looks like one brand everywhere.

04 — Execution

Presence isn't launched once. It's managed.

06

Stage 05

Website Design

We design your website to be ready for Google and AI search engines from the start. For a clinic, two websites: a personal one in the doctor's name, and one for the clinic linked to the booking system. If you already have a website, we improve it depending on its state.

07

Stage 05

Search and AI Visibility

We establish your visibility in Google and AI search engines, so you are where people look for you. We begin by confirming the problem is visibility, not image, then build the foundation that makes your specialty and area understood by those searching.

08

Stage 05

Google Business Profile

The Google Business Profile is the first thing a person searching for you on the map sees. We set it up or rebuild it to say about you what the rest of your brand says, so the clinic or business appears clearly when people search in your area.

09

Stage 05

Photography and Video

One shoot day gives you an introductory video and a photo library in the same identity. A photography and on-camera presence guide comes first, so you know what you will say and how you will appear before you begin.

10

Stage 06

Brand Management

Brand management keeps your image consistent through every change, because presence is managed, not launched once. It follows delivery as a quarterly review, and for clinics, together with content marketing.

05 — The method and its services

See the method

06 — Next step

Start with a first assessment.

One session. A straight answer.

Check your brand's readiness Book a first assessment
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