01 — A Jahour system
Integrated Medical Branding.
Integrated Medical Branding is for a doctor who owns a clinic and wants to be its face, or an aesthetic or dental clinic that wants trust to arrive before the first visit. It builds the doctor's and the clinic's brand together, with two connected websites and a booking system, so the patient finds the doctor before booking, and books without calling.
For the doctor who wants name and clinic as one system02 — Who this system is for
It fits if
- A doctor who owns a clinic and wants to be its face
- An aesthetic or dental clinic that wants trust before the first visit
- A doctor trusted by patients but not yet known to strangers
It doesn't fit
- Anyone who wants ads to bring in patients, with nothing built underneath
- Anyone who asks for before and after patient photos without their consent
Doctor and clinic, one system
The patient finds the doctor before booking, and books without calling.
03 — Where it sits in the method
The solid stages are what this system includes. The faded ones sit outside it.
Discovery
- 00First assessment
- 01Brand analysis
Build
- 02Brand strategy
- 03Tone of voice
- 04Visual identity
Execution
- 05Digital presence
- 06Brand management
04 — What you receive
Deliverables with fixed names
Discovery
- Analysis of the doctor's and the clinic's brand together
- Gap record: the three most important gaps, ranked
Build
- Personal brand strategy for the doctor and the pillars of their expertise
- Tone of voice guide and copy for both websites and the platforms
- Visual identity guide for the doctor and the clinic
- On-camera presence guide
Execution
- The patient journey, from first search to the chair
- A personal website in the doctor's name
- The clinic website, linked to the booking system
- Google Business Profile for the clinic
- Introductory video and photo library
- Social media template system
05 — Two websites, not one
Two websites. Not one.
The doctor is a brand that travels with them, and the clinic is an entity that receives and books. Keeping them apart protects your name if your location changes, and keeps the clinic clear to those searching for it.
The doctor's personal website
Your expertise, the pillars of your specialty and what sets you apart, under your own name.
The clinic website
Services, location and booking, linked to the booking system.
06 — What we ask of you
- The doctor present in approval sessions
- One workshop for the strategy stage
- A shoot day for the doctor and the clinic
- The doctor's review of every medical statement before publishing
07 — How we proceed
After discovery
We agree on the gap together, in a signed record, before any solution.
In build
Nothing is designed before the positioning statement is approved.
After execution
We hand over with a signed receipt, after the launch checklist.
08 — After delivery
Brand management and content marketing for at least six months, with the booking system free throughout the subscription.
Next step
The financial offer and timeline follow the first assessment, based on the scope of your brand.
09 — Common questions
Why two websites: one for the doctor and one for the clinic?
The doctor is a brand that travels with them, and the clinic is an entity that receives and books. Keeping them apart protects your name if your location changes, and keeps the clinic clear to those searching for it.
Do you publish before and after photos?
No. No before and after patient photos, and no patient testimonials. Proof comes from the doctor's documented expertise.
Who reviews the medical content?
The doctor reviews every medical statement before publishing, and content is checked against the medical advertising rules of the clinic's country.
How do we start?
With the first assessment: one session and a straight answer. The financial offer and timeline follow it, based on the scope of your brand.
Medical content is reviewed against the medical advertising rules of the clinic's country before publishing.
10 — Next step
Start with a first assessment.
One session. A straight answer.
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